Internet Marketing For Smart People

I help Private Practice owners enroll more clients through online marketing strategies.

The course is a continuation of MBA 520 Accounting and Financial Analysis and focuses on effective business decisions using quantitative and qualitative data, microeconomic and macroeconomic variables, and internal financial priorities. The students refine operational and investment decision-making skills with respect to organizational sustainability and growth, mergers, debt vs. equity funding and capital markets. In addition, students are exposed to foreign currencies, foreign direct investment (FDI), and international trade.

I admit that I’m one of the sources of that bouncing. With the rate of change occurring in the marketing world, I think describing what we do is something that isn’t really satisfied by just one phrase. Content, Search, Inbound, Multi-Channel, Integrated, all seem to have their place, but Digital” seems to express what most companies are creating in their marketing right now.

Referrals are a cost effective way to develop your managed services business. If a customer is sufficiently happy with your service to refer a new client to you, they have done a good amount of the selling for you in advance. Your referrals have more of an impact than any other marketing approach or advertisement. Have you looked at your referral program recently? Perhaps it’s time to evaluate and calculate the value of your referrals and develop a program that rewards current customers and clients for sending new business to you.{}

The course focuses on personnel management at all levels: individual, team, and internal and external networks. With an emphasis on interpersonal skills, as well as strength-finders, students will learn essential concepts in conflict management, negotiations, and development of creative culture. Students will also learn how to establish productive relationships, motivate people, align teams and individuals to a vision, and drive change.