Affiliate Marketing- the Stepchild of Online Marketing

The genuine step-child of internet marketing is affiliate marketing, an attempted and relied on approach for producing sales and advertising sites or items online. Numerous e-commerce sites owe a good deal to affiliate marketing methods– specifically Amazon.com and CDNOW’s WebBuy system. Affiliate marketing is a highly efficient method to develop brand name awareness and produce leads and company.

In the early days of the web when affiliate marketing began (about late 1994) most merchants made usage of a Cost-Per-Click system (known as CPC or CPM) where an affiliate made cash from every click to the merchant’s website created from the affiliate’s website. 80% of affiliate marketing is now on a cost-per-sale basis, where the affiliate receives commission for every real SALE created on the merchant’s website that is due to a referral from the affiliate– and the last 19% of affiliate marketing is on a cost-per-action basis, where the affiliate receives a revenue-share if the person referred from their website in fact signs up or subscribes with the merchant’s site.

Affiliate marketing is done through different types of techniques or publisher websites – blogs and RSS feeds becoming quite a primary method, in addition to shopping and comparison sites, commitment sites and others.